Domain domination
March 18th, 2009
46% of the Digg front page is controlled by 50 Web sites
Here we go again.
Every so often you’ll watch someone get up on their soapbox and talk about how Digg is controlled by X number of sites. While that’s true, I think the authors of those types of posts could really delve deeper into WHY these sites are the most popular.
Thanks to di66.net, users can see the most popular submitted sites, words (from descriptions), Diggers, topics and more. It’s true that certain users and topics tend to be more successful than others. When it comes to users (who ultimately decide on the sources they submit), there are some who are known as “power users” – those who have mastered the system, and stay on top because they submit quality content.
And that’s the key: Quality content.
I’m certainly not saying that everything submitted by a power user is a quality story, photo or video. But these users do know where to find the best of the Web – how to find it quickly – and how to submit it properly.
So when it comes to which sites dominate Digg, I think it’s important to keep the big picture in mind.
Yes, certain domains are popular. 1) Again, because they have great content. 2) These sites are generally popular. Ask a friend (probably someone more “techie”) where they find cool stuff. They’ll list these sites. Since these are more popular sites, it’s more likely that more people are visiting them and submitting from them. Hence, you experience “domain domination.”
Entry Filed under: Digg
