Getting the word out
September 20th, 2009
So we’ve already seen how Twitter can be a great tool for crowdsourcing (if you haven’t experienced it yourself, check out my post: A waste of time? What waste?). And yet again Twitter has proven why it is brilliant – the community’s ability to get the word out.
Three days ago the Chicago Breaking News Center blog wrote about 4 dogs that need a home after their owners were killed in a motorcycle crash. The story definitely tugs at the heartstrings, which I think is part of the reason why so many folks wanted to help out and spread the word about them.
As of right now, thanks to about 25 retweets, more than 500 folks clicked on the link.
While it doesn’t look like the dogs have been adopted yet (as their photo and information are still on the Chicago Canine Club’s Web site), this experience is a great example of the power of word of mouth. Thanks to Twitter the story’s reach didn’t end with the BNC’s readers, but was shared with an additional 500 folks who may not have otherwise seen the story.
And the best part is that the reach doesn’t end with this one Tweet. According to search.twitter.com there are a handful of other folks who also Tweeted about the dogs. That’s phenomenal.
Now of course this isn’t a guarantee that those dogs will be adopted soon by someone on Twitter. But it certainly doesn’t hurt their odds.
Here’s to hoping that our Tweets will help change those dogs’ lives in a major way.
Entry Filed under: Twitter
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brad z
