Brand and reputation
August 2nd, 2011
Your brand is what you claim yourself to be. Your reputation is what others claim you to be.
I read that today, and it stuck with me.
Lately I’ve become more and more aware of companies, blogs (ha, perhaps my own since I let it starve for so long) and people who have brands and reputations that just don’t match. By that I mean that their reputation, or what I learn about them, isn’t of the same quality as their claimed brand. Too often an entity is claimed to be a leader or the best in a certain space or industry, and upon closer inspection, it’s just not true. And it doesn’t take a leader to realize it.
Sure that may be mean or cynical, but I think situations like that are becoming more obvious — and more of a concern. See, I think a good reputation can keep a brand strong. But too often it seems the brand’s fragile facade has a crumbling reputation inside. And you can’t hide something like that for long.
Anyway, it’s just a thought — and it makes me wonder what will happen to these entities in the future.
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