I read that today, and it stuck with me.

Lately I’ve become more and more aware of companies, blogs (ha, perhaps my own since I let it starve for so long) and people who have brands and reputations that just don’t match. By that I mean that their reputation, or what I learn about them, isn’t of the same quality as their claimed brand. Too often an entity is claimed to be a leader or the best in a certain space or industry, and upon closer inspection, it’s just not true. And it doesn’t take a leader to realize it.

Sure that may be mean or cynical, but I think situations like that are becoming more obvious — and more of a concern. See, I think a good reputation can keep a brand strong. But too often it seems the brand’s fragile facade has a crumbling reputation inside. And you can’t hide something like that for long.

Anyway, it’s just a thought — and it makes me wonder what will happen to these entities in the future.

For the past few months I’ve held back from posting here. It’s a special place, and I really don’t want to just put up random posts. However, I have started a few other blogs in the meantime, where you can find me blogging somewhat regularly (especially compared to this!):

Life with Cerebellar Hypoplasia: My cat has this condition called Cerebellar Hypoplasia, which basically means his fine motor skills and coordination aren’t that great. I adore him, but kitties like him need extra patience, attention and an owner who knows a few tips and tricks for dealing with the condition. I post my suggestions, stories and notes about adoptable cats with his condition here.

Love it. Matt and Amanda plan their wedding: Now this one’s a bit more obvious. My best friend asked me to marry him in September, and this blog chronicles our adventures and choices together.

Matt and Amanda Go Paleo: This blog was my fiance’s idea. He’s trying a new diet for 40 days (I’m trying it too!) and we’re blogging our successes, failures and thoughts.

Anyway, thanks again for reading! Hope to be back soon.

The trouble is that these links may be from friends on Twitter; some of the messages have said things like “This you????”

If you click on a phishing link, you’ll be prompted to log in again. It will appear to be Twitter, but if you look closely at the URL, you will see it is not Twitter.

If you’ve clicked on one of these links, change your Twitter password immediately. If you need more information, check out the Twitter Blog.