Spring – er, summer cleaning

When I started this blog, I was quite excited to get some thoughts, news events and tips written down in one place. While I’ll always view my blog as a work in progress, I know there are a number of things I can do to make the site more user-friendly (and let’s face it, acmaurer-friendly too).

One of those things is the use of categories and tags. Brent Payne once explained it to me, but I think I was too excited about starting my own blog to really listen. Well, now I think it’d be a great weekend project – I just need to get my ducks in a row.

I read the post “Categories versus tags – What’s the difference and which one?” There’s some great info in that post, and now I want to hold myself accountable to it. I want to use each for its own purpose – exactly like they were intended.

In summation:

Tags: Short, known keywords that describe the post.

Categories: Are more like subjects you chat about. They can be my own terms – not something specific and uniform.

Any other suggestions?

Comments August 27th, 2009

Lovely surprise

Today I was invited to become a member of the Society of Professional Journalists 2009-2010 Digital Media Committee. Hilary Fosdal, who I met at the Chicago Media Future Conference, contacted me and told me about her plans and goals for the committee – and I must say, I’m quite excited!

I’m very much looking forward to working with the entire team and developing a blog that others may use as a resource as well as learning about the other projects.

So here’s to new ventures, friendships and fighting the good fight!

Comments August 26th, 2009

Niche Social Media Sites

Great niche-specific resources:  **I plan to constantly update this too**

Business
Tip’d – A social news community for financial news, ideas and tips

Environment
Treehugger – a one-stop shop for green news, solutions, and product information

Fashion
9 fantastic Facebook pages for fashion

Food
15 more fantastic social media resources for foodies
Tasty Tweets: 55+ Foodies to Follow on Twitter

Parenting
12 fantastic Facebook fan pages for parents

Search Engines and Online Marketing
Sphinn – Internet marketing news and discussion forums

Sports
Ball Hype – The best stories, the biggest fans

Have you ever checked out any of these? Top 38 Social Media Sites That Actually Drive Traffic

Comments August 10th, 2009

Need To Know: Basic Twitter Apps, Services

**A work in progress – Feel free to suggest your favorite basic (or advanced) Twitter app/service by leaving it in a comment. Thanks!**

Tweetdeck – A Twitter client that organizes your direct messages, mentions and stream into separate columns. You can set up additional columns that follow certain friends or search terms. I’ve had trouble with Tweetdeck not keeping track of all of my friends, but that problem sounds pretty rare.

blogtweetdeck
http://www.flickr.com/photos/tojosan/ / CC BY-NC-SA 2.0

Tweetlater – Have a lot to say, but not always around to say it? Try Tweetlater – the perfect way to schedule Tweets throughout the day.

How to find folks to follow:

Twitter Search – Click on “Advanced Search” and you’ll find a number of fields you can search by. Search for people chatting about a certain event or topic, or find friends who live in your area.

Twellow – The so-called Twitter Yellow Pages – a great way to find friends by interest.

Comments August 6th, 2009

Social media crises

Hi folks -

So sorry I’ve been absent from the blogging world lately. I’m back now.

There have been a number of crises in the social media world lately: The Amazon.com GLBTQ-book rating problem, CNN and its @CNNBrk account-ownership issue and, of course, the viral video of Domino’s employees. ( Read more about them here.) Of course that doesn’t include the countless others that go on every day.

These problems are bound to happen. Sometimes you can expect them, and other times you can’t. This is why I’m a firm believer in having a game plan and knowing how to execute it properly when the time comes. Need help finding out how to do this? I’ve read dozens of blog posts that chat about surviving these times and how to come out on top.  You can find two here: How to weather a Twitterstorm and How to: Survive a social media revolt.

One reoccurring theme is that if you’re going to have a presence in social media, you need to be there all the time: when people are singing your praises and when they’re calling for your head. Too often companies run from this criticism, and stick their metaphorical heads in the sand.

But you can’t run and hide when you’re involved with social media. In fact, social media should make that communication that much easier. It allows companies to listen to the conversation and the buzz surrounding them.
Social media allows for better communication between a company and its customers. When a crisis hits, it’s an ideal way to communicate with the public quickly, which is something companies need to do. If you have a problem and people are talking about it – an official statement needs to be released even if it only acknowledges the problem. Why? Because it shows your customers that you’re listening and that you care — about them.

Sometimes this can be more easily said than done. And I completely acknowledge that. That’s why it’s so important to have all members of your company on board so there aren’t any hold-ups when the crisis hits.

Your customers will always be chatting and sharing on social sites (sometimes about you). So where will you be?

What are your thoughts? How do you think Amazon.com, CNN and Domino’s fared their storms? Any other examples?

Comments April 29th, 2009

The Miniature Earth

I’ve seen something like this before, but I’m glad to see someone updated it. It explains the statistics of what the world would be like if it consisted of only 100 people. It really puts things into perspective.

Comments April 10th, 2009

TwitterGadget

If you’re not a fan of Tweetdeck or Twirl and are looking for another Twitter client, check this out: TwitterGadget. This client allows you to submit status updates via iGoogle or Gmail. I won’t lie – this client looks pretty perky – and offers several nice features (the option to turn on/off thumbnails, timestamps, additional info about the user by hovering over the user’s icon, etc.).

However, I don’t think I’ll be using it. Why? I think it’s because 1) I’m stuck in my ways since I’ve found a method that works well for me, and 2) I’d still want to have several searches open (my own name, so I know what people are talking about in real time and other major news sources in the area), which means I may as well have several Twitter tabs open in a window anyway. -Why not use Tweetdeck then? Unfortunately for me, Tweetdeck doesn’t keep track of all of my friends. Lame.

But if you have a chance to play with TwitterGadget, please let me know what you think! I’m always looking for ways to be more efficient!

Comments April 9th, 2009

Tweeting cat door

Tweeting plants, Tweeting laundry machines and now Tweeting cat doors?

You heard that right.

Tired of having random cats wander through their cat door and eat their pets’ food, these folks decided to take a stand. Their two cats each have a RFID tag in their collars. When they come close to the cat door, it unlocks, allowing them in.  AND every time the cats go in or out, a photo is taken and a Tweet is made.

If you want to follow the cats’ Twitter account, you can do so here:  GusAndPenny.

Comments April 7th, 2009

Flutter

Hilarious video.

If Tweets are too long for you, check out Flutter.

Comments April 6th, 2009

Around the world via Twitter

I love telling stories of how Twitter has come to my aid. Whether it’s needing a restaurant recommendation or fixing an Excel problem, Twitter users are always there to help. It’s phenomenal.

Which is why I love this story: Man completes world trip relying on Twitter friends

It’s a perfect example of how Twitter’s always there for you.

Paul Smith wanted to travel from his home in England to New Zealand in 30 days. Although he didn’t quite make it in time, it’s a pretty cool experiment. He vowed only to accept travel and accomodations from people who used Twitter, according to the article. Incredible.

You can read more about his story here: twitter.com/twitchhiker

Comments April 2nd, 2009

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Welcome!

Hi -- thanks for stopping by. I'm Amanda Maurer, Digital News Editor for the Chicago Tribune. This is my personal blog of all things social media: strategy, community issues and generally cool things found online.

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